Do you have Ads serving limits notification on your Admob Dashboard? Are you looking for ways to prevent or how to fix ad limits on Admob?
Majority of app owners use Admob to monetise their apps, while some you have to pay for the apps before you can make use of it. For many app publishers that owns an app, Admob is often the only ad network they prefer to use. Having ad limits notification at the top of your Admob dashboard is a nightmare for most publishers.
In this post, I will explain in details what Admob ad serving limits is, why Google Admob allows it, different types of ad serving limits, how to overcome ad limits in your admob account, and many more.
What is Admob ad serving limits
When you see Ad limits notification on your Admob dashboard, it means the number of ads displaying on your app has been reduced and this essentially means that your monetization efforts are limited, and you’re not able to reach your full ad revenue potential through Admob.
Different types of Admob ad serving limits
Have you ever wondered why Google Admob is limiting the number of ads that can display on your app?
Well, it is all about the integrity of their ad network. Google Admob want to protect their advertisers from fraud, users from bad user experiences, and maintain good publisher relationships.
Often, ad serving limits can be temporary until specific issues regarding the quality of traffic are sorted out.
Currently, there are two different types of ad serving limits:
1. Account being assessed
When this limit occurs, Google Admob is busy assessing your traffic quality. Often, there is no set time to wait for limits to be removed. They will automatically review and update the limit as they discover more information on your traffic quality. Once your traffic quality has been accessed and you are good to go, the notification showing ad limits will disappear from your Admob dashboard.
2. Invalid traffic concerns
Very similar to when your account is being accessed.
In this situation, your account is being limited because Google Admob have detected some invalid traffic concerns. Again, they will automatically review and update the limit as they find more information on your traffic quality.
What can you do to protect your Admob account from ad serving limits?
While your Admob account is being limited by Google, you still have access to it and can monitor the situation frequently. Google recommends that you continue creating content and marketing your app. However, with an emphasis on traffic quality and Admob policies.
Start by reading over the Admob program policies and make sure your app complies with all of them.
Also, read about invalid traffic concerns. This part is obvious if you received an “Invalid traffic concerns” limit. It’s also a good option for any publisher that wants to protect their Admob account from invalid traffic.
Admob accounts often get banned for invalid traffic, so it’s not something you want to mess around with. You want to distance your app from any form of invalid traffic and things that doesn’t comply to Admob program policies.
How to fix Ad limits on Admob
- Do not share too frequently on social media.
- Do not place too many ads on your admob account
- Don’t buy traffic.
- Do not click on your own ads.
- promote your app organically
- Ensure your app has active usage (i.e people make use of your app frequently)
- Follow the steps in the message Google Admob sent to you via your mail or policy center in your Admob account.
Frequently Asked Questions
How many ad units can be created on admob?
Two Ad Units.
If your app contains banner and interstitial ads, it can have two Ad Unit IDs. However, according to the official admob guide, YES! you can use one ID per activity: An Ad Unit ID is a unique identifier given to the places in your app where ads are displayed
How do I see Admob invalid clicks?
Google has stated that they do not share specific data on invalid activity or invalid traffic/clicks detected on a publisher’s app for Admob. They do this to protect the integrity of their detection systems. Google often removes revenue from a publisher’s Admob account either through real-time filtering, by removing earnings during the finalization process or through deductions within 60 days after payment.
What is invalid traffic activity?
Different types of invalid traffic exist, but generally, it is traffic that’s generated by bots and these same bots then click on your Admob ads. It can also include accidental clicks and clicks from click farms.
How do I stop Admob ads invalid clicks?
Google does not offer a way out for publishers to protect themselves from invalid clicks. Instead, they recommend avoiding low-quality traffic sources, which are typically filled with bot activity, not clicking on your own ads, and also not placing ads in locations where they are prone to accidental clicks. Those are great tips but won’t guarantee that you don’t receive invalid activity.
Which is better between unity ads or AdMob?
Both the platform give you an instant monetization. Unity ads works best for the apps that has gaming niche while Admob works best for any niche. The minimum payment for both the platforms is $100. If you want to get paid then you have to cross the threshold.
If you have an AdSense account, and you are experiencing ad limit on your website or blog, you can read our article on how to fix AdSense ad serving limits.