Google AdSense vs Admob: Which is better for monetization in 2023

Google AdSense vs Admob: If you are a web publisher or an app developer, you will want to look for ways to maximize your revenue. There are a lot of ad networks out there but we will be focusing on two major ad networks owned by the same company – Google.

In our Google AdSense vs Admob comparison, you will find out:

• What is Google AdSense and admob
• Requirements to join Google Adsense
• The Pros and Cons of Google Adsense
• Google Adsense ad formats
• What is Google Admob
• Requirements to join Google Admob
• The Pros and Cons of Admob
• Google Admob ad formats
• There revenue share percentage
• Ad Quality
• Payment threshold and methods
• Who pays better between Adsense and Admob

Adsense vs Admob: Let’s get started…

Adsense vs Admob: What is Google Adsense

Google Adsense is an ad network owned by Google. It helps publishers to maximize revenue with their contents by selling ad inventory to advertisers looking for space to feature their ads.

Website owners or YouTube channel owners can make use of Google Adsense to maximize their online revenue.

Requirements to join Google Adsense

Below are the requirements to join Google AdSense;

1. You must be at least 18years old
2. You must have a blog or YouTube channel
3. Your contents must be of high quality and copyright free.
4. For website owners, you must have the necessary pages such as Privacy policy page, About us page etc. While for YouTube channel owners, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time to run Google AdSense on your videos.
5. You can go ahead to sign up for Google Adsense

Pros of using Google AdSense

1. Registration is free
2. Ads are user friendly
3. No traffic requirements for website owners but for faster approval response, medium is required.
4. You are in control of the number of ads that will display on your blog or channel
5. Payments are made between 21st to 24th of every month
6. You can also run ads from third party networks along with the ads from Google AdSense

Another strategy publishers deploy to generate revenue from AdSense is via Google AdSense arbitrage, where publishers use paid ads to drive traffic to their website. The expectation is that this traffic will click on ads already present on the page and generate revenue.

Also Read: How to increase AdSense earnings

Cons of using Adsense

1. Google can terminate your Adsense account all of a sudden once you violate any of their policies
2. Adsense ads for website owners are CPC based ads while for YouTube owners are both CPC and CPM based ads
3. Minimum payment threshold is $100
4. For YouTube owners, you will need at least 1000 subscribers and 4000 watch hours before you are eligible to apply
5. You will need to verify your AdSense account once you reach a threshold of $10
6. Poor customer support

Google AdSense ad formats

• Banner ads
• In-Feed ads
• In-Article ads
• Matched contents or Multiplex ads

What is Google Admob

Google Admob is an ad network owned by Google. It allows app publishers to maximize their revenue by using in-app advertising and promoting their apps.

AdMob works with advertisers to show their ads to your mobile app users. An advertiser who wishes to promote their product or services on the app creates interactive media advertisements which the app developer displays on their app.

Google AdMob is perhaps the largest mobile ad network in the market with millions of advertisers. More advertisers imply more demand, high-quality relevant ads, and higher revenue for app developers.

The network offers hybrid revenue models for app owners that allow them to balance in-app advertising along with in-app purchases to boost revenue.

Google Admob works on both Android and iOS apps allowing app developers to boost their revenue by showing high-quality in-app ads.

Requirements to join Google AdMob

Below are the requirements to join Google Admob;

1. You must be at least 18years old
2. You must have a mobile app
3. Your mobile app must be published on either Google Playstore or Apple store for iOS users or both stores
4. You can go ahead to sign up for Google Admob

Pros of using Google AdMob

• Registration is free
• Global network of advertisers and developers
• Offers complete control to the app developer over the type of ads shown to users to maintain the brand image and ensure authenticity
• Integration with Google Analytics allows valuable insights regarding performance, revenue, user engagement, etc.
• Multiple ad formats

Cons of using Google AdMob

• Admob can only be use on mobile apps unlike Adsense that can be use on both website and YouTube channel
• High minimum payout threshold of $100
• Low earnings for small or new developers
• You will need to verify your Admob account once you reach a threshold of $10
• Poor customer support

Google AdMob Ad formats

• Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
• Banner: A basic ad format that appears at the top & bottom of the device screen.
• Native advanced: Customizable ad format that matches the look & feel of your app. Ads appear inline with app content. Supports video content.
• Rewarded: Ads reward users for watching short videos and interacting with playable ads and surveys. Good for monetizing free-to-play users. Supports video content.
• Rewarded Interstitial: Full-page ad format that rewards users for viewing ads during natural breaks or transitions.
• App open: Ad format that appears when users open or switch back to your app. Ad overlays loading screen.

AdMob also has a featured called – “smart banners” that automatically adjusts the banner ad size to different devices

Adsense vs Admob: Revenue share

The revenue share percentage for using Google AdMob is 60:40. The app developers get 60% of the revenue generated by selling ad inventory and 40% of it remains with Google for AdMob services.

While the revenue share percentage for using Google AdSense is 68:32. The revenue generated from digital advertising depends on your geography, niche, and content quality, but the revenue share remains the same for all demographics. If AdSense is used for search then the website owner gets 51% of the total revenue while the rest goes to Google.

Adsense vs Admob: Ad quality

Google Admob displays high-quality ads from its huge network of advertisers and helps developers make money through their mobile applications by offering innovative ad formats.

While Google AdSense lets publishers customize their ads as per the look and feel of their website and helps them display high-quality relevant ads to their website visitors. Google’s global reach and quality policies provide publishers with a wide network of advertisers that create quality ads.

Adsense vs Admob: minimum payment threshold

Google AdSense minimum payment threshold is $100. And you will receive your payment in 30 days once you reach the threshold. For example, If I reach the $100 threshold in June, I will receive my finalized earnings between 21st to 24th of July.

Google Adsense vs Admob: payment methods

Depending on your payment address, the following options may be available to you:

• Check
• Electronic Funds Transfer (EFT)
• EFT via Single Euro Payments Area (SEPA)
• Rapida
• Wire Transfer

To know which payment method is available for your country, login to your Adsense or admob account > click on Payment > click on payment info > click on add payment method then select a payment method, fill in the necessary details as you required.

Google AdSense vs Admob: Verdict

The best platform for revenue optimization depends on various factors, including the type of content or app, the target audience, and the revenue goals. Google Admob may be more suitable for app developers, while Google AdSense may be more suitable for website owners. Understanding the differences between the two platforms and considering your specific needs and goals when deciding which platform to use is essential.

Google AdSense vs Admob: Conclusion

Adsense vs Admob: AdMob and AdSense are two powerful platforms for revenue optimization. While AdMob is explicitly designed for mobile apps, AdSense is geared toward website owners. By understanding the differences between the two platforms, you can choose the one that best suits your needs and goals.

You need to consider your content type, target audience, and revenue goals when deciding which platform to use. Additionally, follow best practices for revenue optimization, such as using the proper ad formats, targeting the right audience, and experimenting with ad placements.

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