Google AdSense vs Taboola ads: Which is a better ad network in 2024

Google AdSense vs Taboola ads: A lot of publishers keep on wondering which pays more between these big ad networks.

In this article you are about to read our comparison between Google AdSense and Taboola ads, you will also find out which pays more between the two ad networks.

Google AdSense vs Taboola ads: Overview

What is Taboola ads?

Taboola is a content discovery and native advertising platform for both publishers and advertisers. Publishers are able to generate revenue by displaying Taboola ads or feeds on their website. It was launched in 2007 by Adam Singolda.

What is AdSense?

Google AdSense is an ad network that displays ads on publisher’s contents so that the publisher or website owner will be able to generate revenue. Google AdSense was launched by Google in 2003.

Google AdSense vs Taboola ads: Requirements

Google AdSense Requirements

You must meet the following requirements before you can get your blog approve by Google AdSense;

• You must be at least 18 years old
• Your blog must have high value, unique and quality contents.
• Your contents must be copyright free
• You must also have “About, Contact, Privacy Policy and other necessary pages.” Once you have all that is necessary you can now go ahead to sign up for AdSense.

Taboola Requirements

You must meet the following requirements before you can get your blog approve by Taboola;

• You must be at least 18 years old
• You must have a website
• Your contents must be copyright free
• You must respect an exclusive partnership with Taboola (excluding other third-party recommendation services)

Google AdSense vs Taboola ads: Ad types and Formats

Google AdSense Ad types and Formats

Adsense display their ads in form of texts, images, rich media and majority of Adsense ads are CPC based ads.

Recommended: How to Increase your Google AdSense Earnings

Taboola Ad types and Formats

Taboola ads are majorly CPC based ads. Taboola displays their adverts titles using one of these formats “Around the Web“, “Recommended For You“, and “Videos You May Like“, Taboola drives visitors to other sites and webpages using a grid of thumbnails, which can be placed at the bottom, top, middle or side of online news stories. A lot of notable sites such as Bloomberg, BBC, MSN, NBC News, The Weather Channel, and others display Taboola’s recommendation feeds

Google AdSense vs Taboola ads: Payment methods

Google AdSense Payment methods

Depending on your payment address or country, the following options may be available to you:

• Check
• Electronic Funds Transfer (EFT)
• EFT via Single Euro Payments Area (SEPA)
• Rapida
• Wire Transfer

Note: you can only Add payment method once you have fully verified your AdSense account.

Taboola Payment methods

Taboola uses various payment methods around the world to ensure that revenues are processed efficiently and without any deductions or transfer fees. For most publishers, this partner will be Payoneer, though there are exceptions based on your geographic location.

Google AdSense vs Taboola ads: Payment threshold and dates

Google AdSense payment threshold and dates

Google AdSense minimum payment threshold is $100. And you will receive your payment in 30 days once you reach the threshold. For example, If I reach the $100 threshold in June, I will receive my finalized earnings between 21st to 24th of July.

Taboola payment threshold and dates

Taboola minimum payment threshold is unknown. Taboola issue payment 45 days after the end of the month that you launched with Taboola. For example, if you launched on January 1st, payment would be issued 45 days after the end of the month which in this case it is March 15th.

Is Taboola better than AdSense?

Is Taboola pays more than AdSense? The answer is No. Taboola is not better than AdSense even though Taboola ads attract high CTR.

Google AdSense vs Taboola ads: Summary

The table below shows the summary of our comparison between AdSense and Taboola;

Features	Taboola	Google Adsense	Winner
Registration	Free	Free	Both
Traffic requirement	Medium	Low	Google AdSense
Payment threshold	Unknown	$100	Taboola
Ad formats	Native ads	Various ad formats	Google Adsense
Payout	45 days	21st of Every Month	Taboola
High quality ad	No	Yes	Google Adsense
Approval time frame	Few Minutes	Not Instant	Taboola
Payment Methods	Payoneer	Minimal methods of payment	Google AdSense
Customer support	Good	Poor	Taboola

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