Revealed with examples: How to appeal Google AdSense disabled account

Share this article

How to appeal Google AdSense disabled account – Discover effective strategies and tips to appeal and reinstate your Google AdSense disabled account. Learn how to craft a compelling appeal letter that will address policy violations, and present evidence to maximize your chances of reinstatement. Regain your Google AdSense account with our expert guidance on appealing disabled Google AdSense account suspensions.

Google AdSense is a popular advertising program that allows website owners and publishers to monetize their online content. However, there may be instances where a Google AdSense account gets disabled due to policy violations or suspicious activities. If you find yourself in such a situation, it is possible to appeal the decision and regain access to your AdSense account. In this article, we will guide you through the process of appealing a disabled Google AdSense account effectively.

How to appeal Google AdSense disabled account

appeal Google AdSense disabled account

1. Understand the Reason for Account Disabling

Before appealing your disabled AdSense account, it is crucial to understand why your account was disabled in the first place. Google usually sends an email notification to inform you about the policy violations or issues that led to the disabling of your account. Carefully review the email and take note of the reasons mentioned, as this information will be essential for your appeal.

2. Rectify Policy Violations

If your AdSense account was disabled due to policy violations, it is important to rectify those issues before proceeding with the appeal. Google provides a list of policies and guidelines that publishers must adhere to, such as not placing ads on prohibited content or engaging in fraudulent activities. Take the time to review the policies and make any necessary changes to your website or content to ensure compliance.

3. Review AdSense Program Policies

Along with rectifying policy violations, it is crucial to familiarize yourself with Google’s AdSense program policies. Understanding these policies will help you present a stronger case in your appeal. Pay close attention to policies regarding ad placement, invalid click activity, copyright infringement, and any other issues that may be relevant to your situation.

4. Gather Supporting Documentation

To strengthen your appeal, gather any relevant supporting documentation that can substantiate your case. This may include screenshots, traffic analytics, or any other evidence that demonstrates your compliance with AdSense policies or refutes any incorrect allegations. For instance, if your account was disabled due to suspected invalid activity, provide detailed traffic analytics that show the legitimate nature of your website’s traffic.

Also Read: How to Increase your Google AdSense Earnings

5. Compose a Detailed Appeal

When appealing a disabled AdSense account, it is essential to write a detailed and well-structured appeal letter. Here are some key points to consider:

a) Explain the Situation

Start your appeal letter by briefly explaining the situation and acknowledging that your account was disabled. Express your concern and emphasize your desire to rectify any policy violations or issues that led to the disabling.

b) Address the Reasons for Disabling

In a clear and concise manner, address each reason mentioned in the email notification you received from Google. Provide explanations and evidence to support your case, demonstrating that you have rectified the issues and that they will not reoccur.

c) Outline Actions Taken

Detail the specific actions you have taken to rectify the policy violations. For instance, if your account was disabled due to invalid click activity, explain the steps you have taken to prevent such activity, such as removing suspicious ad sources or implementing click fraud prevention measures.

d) Emphasize Adherence to Policies

Highlight your commitment to adhering to Google’s AdSense program policies moving forward. Explain how you have reviewed and understood the policies, and provide assurance that you will maintain compliance to ensure a positive user experience for advertisers and readers.

e) Provide Additional Information

Include any additional information that may be relevant to your appeal. This could include data analytics, screenshots, or testimonials from satisfied users or advertisers that demonstrate the legitimacy and value of your website or content.

6. Submit the Appeal

After composing your appeal letter, carefully review it for clarity, grammar, and accuracy. Ensure that you have addressed all the points and provided supporting evidence where necessary. Once you are satisfied with your appeal, submit it to Google for review.

If Google AdSense disable your account for policy reason, login to your AdSense account and use this appeal form. However, if your account was disabled for invalid traffic concerns, use this appeal form.

Follow these steps:

a) Sign in to your Google AdSense account: Visit the AdSense website and sign in using the account credentials associated with the disabled account.

b) Locate the “Appeal” option: Look for the “Appeal” or “Appeal Form” link within your AdSense account interface. Google typically includes instructions or a link to the appeal form in the email notification you received about the account suspension.

c) Fill out the Appeal Form: Provide the required information in the appeal form, including your contact details, website URL, and a detailed explanation of your case. Attach any supporting documentation you have gathered, ensuring that it is clear and relevant.

d) Submit and Wait for Review: After completing the appeal form, submit it to Google for review. Be patient, as the review process may take several weeks. During this time, refrain from sending multiple appeals or trying to create a new AdSense account, as this may further delay the review process or result in permanent suspension.

Below is a good example of an appeal letter that was submitted to Google.

Dear Google AdSense Team,

I hope this message finds you well. I am writing to express my sincere concern and disappointment regarding the recent closure of my AdSense account with a balance of -23 USD. After careful consideration and reflection, I have come to realize the mistakes that were made, and I am genuinely committed to rectifying the situation.

First and foremost, I would like to apologize for any violations of your policies that may have occurred. I understand that invalid traffic is a serious matter, and I assure you that it was not my intention to engage in any activities that would compromise the integrity of the AdSense program. I am fully aware of the importance of maintaining a fair and sustainable advertising ecosystem for both advertisers and publishers alike.

Upon reviewing the circumstances surrounding the closure of my account, I have identified potential factors that may have contributed to the invalid traffic issue. I believe it is crucial to address these concerns to provide you with a comprehensive understanding of the situation.

1. Unintentional Violations: I genuinely believe that the invalid traffic was a result of unintentional actions. It is possible that some external factors, such as the behavior of certain users or technical glitches, led to an abnormal increase in traffic. I understand the significance of maintaining high-quality traffic and assure you that I have taken steps to prevent such incidents from occurring in the future.

2. Enhanced Traffic Monitoring: I have implemented a robust system to monitor my website’s traffic more closely. This system includes the utilization of reliable analytics tools to detect any suspicious activities promptly. By doing so, I aim to identify and address any potential issues before they escalate, thereby ensuring a transparent and legitimate traffic flow.

3. User Engagement: Recognizing the importance of genuine user engagement, I have taken measures to enhance user interaction and encourage organic traffic growth. These efforts include implementing user feedback mechanisms, enhancing content quality, and actively participating in relevant online communities to foster a loyal and engaged user base.

4. Policy Compliance: I have meticulously reviewed the Google AdSense program policies to ensure a comprehensive understanding of the guidelines. I am committed to strictly adhering to these policies moving forward, as I understand that they form the foundation of a trusted and sustainable advertising platform.

Given the aforementioned factors, I kindly request you to reconsider the closure of my AdSense account and provide me with an opportunity to rectify the situation. I am genuinely committed to learning from this experience and improving the quality and legitimacy of my website and traffic.

If reinstated, I pledge to proactively cooperate with your team, promptly address any concerns raised, and ensure the highest level of compliance with the AdSense program policies. Furthermore, I am open to any additional measures or requirements that you may suggest to restore trust and maintain a healthy advertising ecosystem.

I genuinely believe in the value and effectiveness of the AdSense program, and I am dedicated to contributing positively to its community. I sincerely apologize for any inconvenience caused and humbly request your understanding and consideration.

Thank you for taking the time to review my appeal. I eagerly await your response and the possibility of reinstating my AdSense account. Please feel free to contact me if you require any additional information or clarification.

Yours sincerely,

Emmanuel David

7. Follow Up if Necessary

If you haven’t received a response from Google within a reasonable timeframe, you can consider reaching out to their support channels for an update on the status of your appeal. However, avoid spamming or excessively contacting Google, as this may negatively impact your case.


Having your Google AdSense account disabled can be a frustrating experience, but it is important to approach the situation calmly and follow the proper steps to appeal the decision and potentially regain access to your account. By understanding the reasons for the account disabling, rectifying any policy violations, and crafting a detailed appeal letter, you can increase your chances of reinstating your AdSense account. Remember to be patient and await Google’s response, as the review process may take some time.


Share this article
Emmanuel David

I am the fountainhead of Deluxepreneur. With 7 years of experience, I love to write informative articles on careers, celebrity net worths and also step-by-step guides to our readers. Feel free to contact me if you have any inquiries.

Leave a Comment